Subject: Re: Seth MacFarlane bypasses YouTube but via Google for new animated series
Author: allenkirshner@hotmail.com
Date: 2 Jul
Ref:

On Jul 1, 5:54 am, Taylor <lukebenw...@gmail.com> wrote:
> "SethMacFarlane'sCavalcadeOfCartoonComedy" (pretty long title, eh?!)
>
> June 30, 2008 10:15 AM PDT
> Google goes after video, forgets about YouTube
> Posted by Don Reisinger
>
> In an important announcement that could have a major impact on
> Google's future in video, the New York Times is reporting that Seth
> MacFarlane, the creator of "Family Guy," will start "Seth MacFarlane's
> Cavalcade of Cartoon Comedy", which Google will syndicate (using
> AdSense) to thousands of Web sites that fit with MacFarlane's target
> audience. Instead of a static ad, Google will place the video clip on
> the site.
>
>>
> Then again, maybe Google doesn't want to play the traditional
> advertising game with Seth MacFarlane. Instead, the company seems to
> be under the impression that by using it on its AdSense platform,
> it'll use the video to its advantage, while helping customers add some
> entertainment to their sites and hopefully increase their own ad
> revenue.
>
> (snip)
>
> This deal strikes me as nothing more than a cash grab. Sure, it's a
> big step for online video and it could have a major impact on the
> industry, but let's not forget that it does nothing for YouTube -- the
> one place Google needs all the help.
>

-- A big step for online video? Seems to me that's what some of the
networks thought they were doing when they bypassed YouTube in favour
of Joost to distribute their content. How's that working out for
them? Yeah, that's what I thought.
--
Allen Kirshner
(the alt.music.lyrics TV theme guy)


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